Search Engine Optimisation
If you are looking for an SEO company in Leicester or the surrounding area – Birmingham, Nottingham, Derby and Northampton – then you understand the benefits of retaining the services of an SEO expert. By getting top rankings on the search engine results pages for your website a good SEO agency can become a critical factor for the bottom line of your business.
SEO And Internet Marketing Trends
There is no getting away from the fact that qualified leads and subsequent sales increasingly come from people visiting your website. Even if your business is a traditional “bricks and mortar” concern, rather than completely online, you are still affected by the changing buying trends that see more and more people use the internet at home and increasingly on mobile devices to decide where they will take their business before they buy.
The sad fact is, businesses that ignore these trends will find themselves overwhelmed by them as potential customers go to the businesses that are riding the trends and making themselves easily accessible. Tailored inbound marketing is the key to positioning your business to thrive.
While SEO is extremely important in that it allows people to find your website – a website with the first position in the search results receives 33% of the traffic, compared to 18% for the second position – it is not the whole story. How the people that find your website feel about the experience is a major factor in determining whether they become customers or not.
SEO And Inbound Marketing
Inbound marketing is a complete marketing strategy and the most cost effective method of attracting business online as it focuses on aligning the content you publish on your website and social media with your customer’s interests, leading them to naturally want to do business with you. Careful search engine optimisation and social media engagement ensure this content is found by the people looking for your product or service.
When these threads are brought together properly, internet magic can happen: your product or service is in front of someone actively looking for what you offer at the point when they are ready to buy. Conversion rates are considerably higher than for any other lead source.
Will your business be the one customers find and engage with or will you leave that to your competition?
If you are serious about getting results from your marketing budget and want to move forward then please contact us to discuss your requirements.